10/9/2023 0 Comments Coming out on top all cg![]() “The first shot is of a smoggy Beijing skyline and tracks through a window into the 30th floor of an apartment. “We’re just finishing off a commercial for Dyson at the moment,” says Adam Jenns, founder of London-based creative production studio Mainframe. ![]() ![]() For creatives, it offers vastly increased flexibility, expensive shoots are no longer restricted by the weather or availability of physical prototypes, and far flung locations can be recreated from the luxury of the studio. For clients, CG is a powerful marketing tool that lives outside the laws of physics: if you think it – and have the money – it can be done.
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